Tips for Better Business Writing

As a proofreader of business writing, I see many of the same errors made again and again. Errors in your writing (be they in advertising copy, correspondence, or a web site) are more serious, I believe, than most people realize.

Why? Well, the standard of your writing has always been important. Today, though, more than ever before, FIRST IMPRESSIONS COUNT. We are bombarded by the written word in its many forms -- books, pamphlets, magazines, signs, e-mail, web sites and many other media.

We are all suffering from information overload and are forced to find ways of screening out as much as we can. We thus tend to make quick decisions on what to read and what not to. First impressions increasingly determine what we read and what we don't, and poor writing leads to a poor first impression.

The following list of tips should help you to avoid some of the most common slip-ups.

1. Capitals: Avoid the temptation to capitalize words in the middle of a sentence Just To Provide Emphasis Like This. If you want to be more emphatic, consider using bold face, italics, color or larger text.

2. Commas: The most common use of the comma is to join together short sentences to make a single longer sentence. We do this with one of the following small joining words: and, or, but, yet, for, nor, or so. For example:

We have finished the work, and we are looking forward to the weekend.

Notice that the two halves of this sentence could each be sentences in their own right. They thus need to be separated with a comma and joining word. In the next example, though, we don't need a comma:

We have finished the work and are looking forward to the weekend.

The halves of that sentence could not stand alone, so no comma was used.

3. Ellipsis: The ellipsis is a series of three -- and ONLY THREE -- full stops used to mark missing words, an uncertain pause, or an abrupt interruption. Avoid the temptation to use six or seven dots -- it looks amateurish. For example, we write:

Niles: But Miss Fine's age is only ... Fran: Young! Miss Fine's age is only young!

4. Excessive punctuation: Only one exclamation mark or question mark should be used at a time. Consider the following over- punctuated examples:

Buy now!!! Great bargains!!!!!!!!!!

Excessive punctuation looks too much like hysteria and detracts from your credibility. Avoid it.

5. Headings: For long works, establish a clear hierarchy of headings. Microsoft Word's heading styles are great for this. (They also allow you to automatically create a table of contents.)

6. Hyphenating prefixes: Most prefixes don't need a hyphen; i.e. we write "coexist", not "co-exist". There are exceptions, though. The prefixes "self-" and "ex-" are almost always hyphenated.

7. Numbers: Numbers of ten or less are normally written as words.

8. Quotation marks: Users of American English should use double quotes (" "). Users of British English should choose either single quotes (' ') or double quotes and stick with them for the whole document. Incidentally, British English usage is increasingly moving towards single quotes.

9. Spaces: Modern style is to use a single space at the end of a sentence, not two. Also, most punctuation marks (e.g. commas, full stops, question marks) are not preceded by a space.

10.Tables: Set table text one or two points smaller than the main body text and in a sans-serif font such as Arial or Verdana. Avoid vertical lines as they tend to add unnecessary clutter.

Armed with these simple guidelines, your writing should be well received every time.

Good luck!

An Outline Makes Business Writing a Snap

Here are several ways to simplify the writing process. One of the quickest and most easily adaptable ways is to create and follow a simple outline for all of your business writing. While you don't need a detailed, four-page outline that encompasses every point you want to make or every theory you purport, a simple outline can assist you in organizing your thoughts, narrowing your topic, helping you decide exactly what you want to say, and ensuring that you cover every important aspect of your subject. An outline also helps you jump over the writer's block hurdle that plagues nearly every writer at one time or another. Organize Your Thoughts Before you even begin to write, spend some time brainstorming. Grab a sheet of paper and a pen, or a blank computer screen and a keyboard, and write down everything you can think of that relates to your topic. Include ideas that are only slightly relevant, ideas that you may eventually discard, but don't filter your thoughts at this point. Spend about 10-15 minutes writing down EVERYTHING you can think of about this subject.

When you're finished, go back over what you've written and eliminate duplicate thoughts, unnecessary or irrelevant ideas, or anything else you don't want to include.

Now you have a fairly thorough list of the general ideas you want to discuss.

Narrow Your Topic

Next, look at your ideas more closely. Do you really want to cover every one of them? Are some of these topics better left unsaid or some such common knowledge that you don't need to mention them? Only you can decide what's important, but focus on what you really want to say. Ask yourself some questions, such as:

• Who am I trying to reach with this writing?

• What do I want my readers to understand?

• Are each of these ideas necessary to my central theme?

• Have I left anything out?

Decide Exactly What You Want to Say

Once you have each general topic area defined, it's time to think about each area in more detail. Decide what makes each thing you've written down important. Determine what it is that you want your readers to understand about each specific idea. Write your first draft at this point, being careful to fill in every detail you can. It's much easier to edit and cut extraneous material than to try to go back and fill it in later.

Cover Every Important Aspect of Your Subject

After you've written your first draft, you'll want to go back and evaluate every sentence, and every paragraph. Have you covered every important aspect of your subject? Should you expand an idea more fully? Can you rewrite a sentence or a paragraph to make it read more clearly or professionally? Now is the time to do your best work. Ensure that your subject is covered fully and completely and that you have said exactly what you intended to say.

Consider Hiring a Professional

Most small business owners and entrepreneurs must wear many, if not all, of the hats in the company. While it's easy to recognize the importance of your business communications, it's also easy to allow them to crucial documents to exit your office without full consideration for their impact on your bottom line.

Consider this... if you don't communicate clearly and effectively with your clients and prospects, you'll lose their attention -- and their business!

That's why, if your business writing skills are less than professional, you should seriously consider hiring a professional writer and/or editor to assist you.

Often, the first thing your audience sees is your written communication, and if you fail there, you'll never get the chance to show them what great products and astounding customer service you can provide!

Article by Fred Holt